Mandate: Development of brand image and creation of a website
Creation time: 4 months
We had the privilege of collaborating with Cadence to bring their vision to life and build a brand identity that reflects their essence. This project was marked by a strategic and creative approach aimed at capturing Cadence’s authenticity and commitment.
Our approach
1. Analysis and strategy
We started with immersive workshops with the Cadence team to understand their story, aspirations, and target audience. This phase helped define the core pillars of their identity.
2. Creation of a strong identity
Creating an evocative name
Logo design
Development of a graphic charter and a color palette
Writing a brand manifesto
Excerpt from our presentation for their branding
3. Website development
We designed a website that is both intuitive and immersive, designed to provide a seamless user experience while fully revealing Cadence's expertise. Its vibrant design, true to their identity, showcases their videos and photographs, creating a living showcase that captures the very essence of their work. - maisoncadence.ca
4. Logo animation
One of the highlights of this collaboration was the animation of Cadence's logo, created in partnership with renowned artist JF Lemay. The fluid and dynamic movement of the logo adds a distinctive touch to their visual identity.
5. The slogan: “The right pace”
The slogan "The Right Pace" perfectly illustrates the balance between professionalism and pleasure that guides their work. It reflects their commitment to delivering quality productions, where every detail is carefully orchestrated to create a lasting impact. This message reflects Cadence's philosophy: a controlled pace, impeccable execution and a human touch that makes all the difference.
Inspiration and results
Inspired by nature, pleasure and humanity, we have created a brand that embodies the quality and efficiency of Cadence's work. This fruitful collaboration has also laid the foundation for a lasting and creative relationship for other future projects.
Results obtained
A consistent and memorable brand image , capable of standing out in a competitive market.
A captivating website , which reflects their mission and professionalism.
We are proud to have accompanied Cadence in this enriching adventure and to continue to build projects that make sense.
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