Mandate: Production of a colorful animated video featuring Felix Auger-Aliassime, the tennis star, for the presentation of his new logo.
Creation deadline: 1 month, in order to coordinate the launch of the video with the Roland Garros Tournament.
Agency production:
Artistic direction
Video editing and coloring
Color palette
Use of archives
Video optimization with AI
Illustration and painting
Animation Rotoscope
Motion Graphics
Music
Creating a soundscape
To meet the deadline and achieve a dynamic result, our team had the idea of combining rotoscoped animation with archival video sequences retracing the player's career.
More than 150 illustrations later, the video presents the player as a formidable opponent while revisiting his journey. Both in the dynamism of the editing and in the rhythmic music, the audience is drawn in and captivated by the colors. The transitions are thought out and placed strategically when the letters of the logo appear to highlight them.
To create the energy that accompanies the racket strokes and give them a unique texture, we designed physical abstract paintings using colors designed to represent the athlete. We then digitized and animated them.
The strong contrast between the uniform white color of Felix's illustration and the solid and colorful backgrounds reminds us of pop art and an artistic style of advertising campaigns that marked an era. By combining this with video and motion graphics, we achieved a post-modernist result that meets the client's requirements and the objectives for which the video was created.
Excerpt from our initial presentation before the start of the project (Pitch)
Link to the video via the athlete's Instagram .
Press articles:
Team that worked on the project:
Artistic direction and video editing - Dominique Lemire
Illustration and coloring - Stéphanie Lamontagne
Music and Soundscape - Tommy Lunaire
Animation and motion graphics - JF Lemay
Video Coloring Consultation - Laurent Ulrich
Project Management Consulting - Martin Ulrich
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