Project: Creation of a new logo for world-renowned conductor Yannick Nézet-Séguin.
Timeline: 2 months, ensuring the launch aligns with a special event by the Metropolitan Orchestra of New York.
Agency Deliverables:
Logo Design
Vectorization
Merchandise Proposals
Creative Brainstorming
We submitted a proposal for the logo design contract for the renowned conductor, competing alongside several other agencies and creatives. We were thrilled to be chosen by this artist we greatly admire. He was drawn to our artistic approach and our logo proposal, which featured a metallic texture that resonated with his vision.
Inspirations: The conductor's baton movements, the calligraphy of music, and 90s American rap culture.
Keywords: Prestige, Luxury, Classic, Rebellion, Bling, Movement.
Result:
Why a Circle? We live in a highly technological world, yet our minds are still influenced by ancestral patterns that we do not fully control. Naturally, we perceive round shapes, like circles, as warmer, softer, and more trustworthy, even more attractive. Designers also appreciate the ease with which circles can be integrated into compositions, whether in promotional inserts or on a website.
Excerpt from our initial presentation before the project began (Pitch):
Merchandise Proposal:
It was a pleasure working with Yannick Nézet-Séguin, a pleasure that is currently being renewed as we have the opportunity to collaborate on another exciting project.
Would you like to work with us?
